Liberated Heart drops first free-spirited swimwear line 2019 summer / By Janbolat Khanat / Astana /
TRAVEL EXCLUSIVE NEWS / New York
i must be a mermaid i have no fear of depths
Renowned festival fashion label Liberated Heart has just stepped out of its mosh stomping boots and dipped its toes in the ocean, launching a line of psychedelic swimwear. Based in Byron Bay, the successful brand takes it´s inspiration from influencers around the globe, festivals, nature, street wear and probably lots of love.
The brand’s first foray into swim features a range of cheeky cut separates, including a halter top, tri top and Brazilian bottoms as well as a show-stopping one piece.
Staying true to their trippy roots, the swimwear features the label’s iconic Bohemian Rhapsody print, where rich hues of purple, gold, pink and blue collide in a kaleidoscopic pattern. We are happy to share the free-spirited campaign exclusive on C-Heads featuring the three hotties Jenah Yamamoto, Mahina Alexander and Ilikea Snow photographed by Jenah Yamamoto.
Creative Director Mariah Hearn said the inspiration for the shoot came very naturally. “All of the girls have been big fans of the label for some time now, so it was exciting to get them all together for this campaign,” she said. “They have a lot of sex appeal so the shoot was just about celebrating their natural beauty and letting them have fun shooting each other in the swimwear.” Oh yes!
The swim line launches today and is available at www.liberatedheart.com/collections/swim
Photographer: Jenah Yamamoto (@GypsyOne)
Models: Jenah Yamamoto (@GypsyOne), Mahina Alexander (@mahinaalexander), Ilikea Snow (@keasnow)
Creative Direction: Mariah Hearn
Swimwear: Liberated Heart Swim @liberatedheartswim