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PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association, which represents more than 3,500 member manufacturers around the globe. With offices in New York and Amsterdam, PLMA is the largest association of its kind, devoted exclusively to the promotion of private labels.
The expanding popularity of private label in recent years has led to unprecedented market share worldwide, while private label retained its strong position throughout most markets also during the pandemic. Private label now accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe.
Walking the aisles of the “World of Private Label” International Trade Show, examining the displays of exhibitors, will be buyers from all categories: supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters.
They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. Concentrated into two full days, the “World of Private Label” International Trade Show is the most efficient and productive way to source for a company’s private label needs.
Walking the aisles of the “World of Private Label” International Trade Show, examining the displays of exhibitors, will be buyers from all categories: supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters. They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. Concentrated into two full days, the “World of Private Label” International Trade Show is the most efficient and productive way to source for a company’s private label needs.

More than 18.000 retailers, wholesalers and other trade professionals from over 120 countries come together at PLMA’s World of Private Label in Amsterdam each year to meet with existing and new private label suppliers that can help them keeping their shelves stocked and introducing new, value and exclusive product offerings to consumers.
The show is a cornerstone for private label buyers, providing them with crucial insights and a wide spectrum of products, spanning from budget-friendly alternatives to cutting-edge premium offerings, across categories ranging from food and beverages to health and beauty items, household products, as well as housewares and DIY. The Top 40 visiting countries can be found below.

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