In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy and Barbados, Caribbean. Nikki Beach has a pop-up location during the Cannes International Film Festival. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey and Dubai, UAE.
Nikki Beach is known for its incredible music program throughout the world. Our global resident DJs curate the fun and happy soundtrack Nikki Beach guests enjoy at all of our locations. As part of our programming, we also feature live percussionists to amp up the beat and ambiance. At Nikki Beach, music is life!
Nikki Beach’s globally-inspired menu exemplifies the flavors found at all of our locations, with an emphasis on freshly prepared seafood, healthful salads, shared plates and farm-to- table cooking. There’s also an extensive sushi and raw bar menu. And don’t miss our Amazing Sundays Brunch, a decadent feast with live cooking stations and upbeat entertainment.
Nikki Beach marches to its own drummer. In fact, we set the beat with our signature entertainment program, featuring live performers, aerialists, burlesque dancers and so much more. Our theme parties have become legendary, too. Each year, Nikki Beach hosts a fabulous White Party at the beginning of the season, as well as a closing Red Party at the conclusion of the summer.
With glamorous, fashion forward guests in mind, Nikki Beach features stylish Lifestyle boutiques at many of our locations worldwide. The Lifestyle boutiques carry branded polo shirts and t-shirts, luxury designer clothing and swimwear for men and women, towels, hats, beach bags, accessories, music and more. Don’t miss our annual What Women Want event with fashion shows and exclusive retail pop-ups.
In 2003, Nikki Beach created a unique, branded pop-up location during the Cannes International Film Festival. Each year at Cannes, we host premiere parties, fashion shows, cast dinners, charity soirees, brunches and press junkets at the InterContinental Carlton Cannes. Our commitment to cinema has, in the past, also extended to the Toronto, Sundance and Venice film festivals.
Nikki Beach’s dedication to the arts spans many forms, from supporting local artists to hosting exhibitions. Nikki Beach Founder and Owner Jack Penrod commissioned Sasha de Saint-Tropez to create an artistic memorial to his late daughter Nicole, which is displayed at each Nikki Beach location.